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Guides for social content teams

Practical guides on captions, link tagging and publishing workflows. Each one shows who wrote it, when it was updated and what it relies on.

  • Aspect ratios for social images and video, by platform

    Which width-to-height ratios each channel accepts for feed posts, reels, stories and thumbnails, with a review date and a confidence level for every row.

    Updated

  • Hashtag limits and sensible counts, by platform

    Where a channel caps hashtags or ignores all of them past a limit, and the lower count we check against, with a review date and confidence for each channel.

    Updated

  • A review checklist before you publish

    A short, plain checklist for the person who approves a social post: facts, claims, channel fit, links, timing and who signed off, for solo creators and teams.

    Updated

  • How long should captions be on each platform?

    Character and hashtag limits for nine social platforms in one table, with the date each value was last reviewed and how sure we are of it.

    Updated

  • UTM tagging without personal data

    How to name sources, mediums and campaigns so links stay useful in analytics and never carry an email address, phone number or other personal data.

    Updated