A review checklist before you publish
Whether a draft was written by you, a colleague or a tool, someone should read it as the audience will before it goes out. This is a short checklist for that person. It works for a solo creator reading their own post and for a team where one person approves for several brands.
Facts and claims
- Is every name, date, price and number in the post something you can point to a source for? Remove anything you cannot.
- Does the post promise a result, such as reach, sales or growth? Rewrite it as a description of what you do, not what will happen.
- Does it use words like best, first or only? Keep them only if you can prove them, and say who measured.
- If the post mentions a person, a customer or a photo of someone, do you have permission to use it?
Fit for the channel
- Does the caption fit the channel's length? Paste it into the free caption check to see each limit.
- Is the image or video in a shape the channel accepts? See the aspect ratio guide.
- Are hashtags within what the channel allows? See the hashtag guide.
- Does the first line make sense on its own? On many channels it is the only part visible before the see-more cut-off.
Links and tracking
- Open every link in the post and check it lands on the right page on a phone.
- If the link carries tracking tags, build them consistently with the UTM link builder and keep personal data out of them.
- Check that a link shown in the text is the one in the button or the profile, so people are not sent two different places.
Timing and sign-off
- Is the publish time right for the channel and the time zone of the audience you care about?
- Is there a clear record of who approved it and when? For a team, the approver should not be the only person who wrote it unless that is a deliberate choice.
- If something is flagged and you change the text, read it again. Edits made after approval should go back through review.
This is the review step of the Branvoya workflow: drafts are proposals until a person approves them. Teams that run several brands can see how separate approvals work on the teams page.